Adam McCool

• Architected the company's integrated commercial operating model aligning Marketing → Business Development → Sales → Project Delivery.
• Implemented Dynamics CRM + HubSpot ecosystem enabling full pipeline visibility and cross-division accountability.

• Built vertical market strategy targeting data centers, industrial manufacturing, commercial facilities, and energy sectors.
• Developed national enterprise engagement program elevating relationships from facility-level contacts to corporate decision makers.
• Standardized commercial funnel improving lead qualification, quoting efficiency, and project delivery coordination.
• Built inbound marketing and demand generation programs increasing qualified lead generation to 140+ marketing qualified leads (MQLs) per month.
• Increased website traffic from 7,000 to 100,000 annually within 16 months on a sub-1% marketing budget.

• Grew company revenue from $29M to $39.9M in 24 months, increasing CAGR from 4% to 17%.
• Expanded qualified pipeline from $45M to $89M through territory restructuring and enterprise account development.
• Initiated the creation of a market development sales team focused on brand awareness and enterprise relationship development to drive repeat business and expand customer segments.

• Implemented HubSpot CRM integrated with ERP, adding 15,000 contacts in the first year.
• Increased weekly website traffic from 900 to 3,200 through digital strategy and website modernization.
• Held P&L responsibility across marketing, sales, business development, and project management functions supporting a $40M revenue operation.
• Scaled project management organization from 3 to 9 leaders supporting national commercial accounts.
• Developed a targeted geographic market expansion plan concentrating commercial efforts on cities with strong product-market alignment to maximize conversion rates and regional penetration.

Progressed through five roles over 18 years across sales, product management, and national marketing leadership within one of North America's largest building products manufacturers. Oversaw product portfolios generating $300M+ in annual revenue and managed a $17M marketing budget across B2B and B2C channels throughout North America.

• Delivered $4M EBITDA improvement within 18 months, reversing eight consecutive years of product line losses through cost optimization and go-to-market strategy changes.
• Grew divisional revenue $304M → $380M in three years through targeted B2B and B2C marketing strategies and expanded channel partnerships.
• Oversaw a team of marketing specialists responsible for developing digital, print, and product collateral supporting national product launches and channel partner engagement.
• Led product development initiatives by partnering with engineering and manufacturing teams to identify unmet customer needs and launch new product extensions.
• Managed product lines exceeding $300M in annual revenue, balancing margin improvement with aggressive market share expansion.
• Built the company's largest territory (New York State) overseeing 55+ distribution partners across wholesale, retail, and contractor channels.
• Expanded Midwest territory revenue $2.4M in two years, building a $12.2M book of business through disciplined prospecting and channel partner development.